I'm fortunate to have worked with national federation teams at two World Cups: travelling with England to Brazil in 2014, and as a strategic advisor for France's 2018 winning campaign. A World Cup campaign can be both magical and challenging in equal measure. So, what are some of the key, and often less discussed, considerations from a nutrition perspective for this 2026 FIFA World Cup across Canada, Mexico and the USA? Planning for ~49 Days The top nations will be planning

James Collins discusses football nutrition's evolution, focusing on tailored strategies, cultural respect, and supporting young players.

James Collins talks about how sports nutrition now boosts performance and revenue, with a growing focus on sustainability and tech.

James Collins transformed football nutrition by empowering players, emphasizing sustainability, and promoting smarter, balanced choices.

This article shows how external experts boost player performance with clear communication, coaching, and long-term support.

James Collins shares his journey in sports nutrition covering evolving roles, challenges, and future trends.

This article urges football to embrace sustainable nutrition, balancing player performance for a healthier planet.