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Inside a Campaign: What Really Matters with Nutrition for the FIFA 2026 World Cup?
I'm fortunate to have worked with national federation teams at two World Cups: travelling with England to Brazil in 2014, and as a strategic advisor for France's 2018 winning campaign. A World Cup campaign can be both magical and challenging in equal measure. So, what are some of the key, and often less discussed, considerations from a nutrition perspective for this 2026 FIFA World Cup across Canada, Mexico and the USA? Planning for ~49 Days The top nations will be planning
INTRA Partners with BBC Good Food
We are delighted to launch our partnership with BBC Good Food, creating performance nutrition collections to support energy, recovery, and performance.
The Athletic - For early kick-offs, players are often under-fuelled
James Collins transformed football nutrition by empowering players, emphasizing sustainability, and promoting smarter, balanced choices.
5 Mistakes Professional Footballers make with their Nutrition
5 mistakes professional footballers make with their nutrition. From our work with FIFA World Cup and UEFA Champions League winning teams
Sportsmith Podcast: 'Managing and maximising the rise in individual athlete support teams'
Pacey Performance Podcast with James Collins & Ben Rosenblatt
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