Elite artists and elite athletes operate under similar pressure, but their performance environments are often very different. James Collins explains how supporting Oscar-winning actors and global music headliners differs from working in elite sport, from discretion and trust to creativity, touring, preparation and implementation through the wider team.

I'm fortunate to have worked with national federation teams at two World Cups: travelling with England to Brazil in 2014, and as a strategic advisor for France's 2018 winning campaign. A World Cup campaign can be both magical and challenging in equal measure. So, what are some of the key, and often less discussed, considerations from a nutrition perspective for this 2026 FIFA World Cup across Canada, Mexico and the USA? Planning for ~49 Days The top nations will be planning

5 mistakes professional footballers make with their nutrition. From our work with FIFA World Cup and UEFA Champions League winning teams