HUMAN
PERFORMANCE.

Advising elite performers and organisations across sport, entertainment and business.

INTRA Performance Group

Trusted by Champions

Founded and led by internationally recognised authority James Collins, INTRA sets the standard for nutrition-first human performance advisory across sport, entertainment and business.

We have a track record of supporting influential talent and organisations operating on global platforms - from World Cup finals and Olympic Games to Oscar–winning actors, headline musicians and Fortune 100 CEOs.

Our INTRA methodology, built on research and applied practice, supporting sustained performance and career longevity.

MEET OUR TEAM

Our Services

Tailored Solutions for Unique Challenges

Individual & Team

Elevating performance with elite sports nutrition. Tailored programs for athletes and organisations, leveraging decades of experience and research for optimal wellbeing. Trusted by champions, our discreet, premium service is globally accessible and dedicated to long-term success.

Employee Nutrition

INTRA's corporate nutrition leverages elite sports expertise for workplace wellbeing. Tailored solutions for diverse employee groups, proven to enhance health and productivity. Offering comprehensive programs with measurable ROI, whatever the size of your business.

Research & Innovation

INTRA excels in pioneering research and innovation in human performance, with our team of top global experts. We specialise in nutrition product formulations, national sports nutrition frameworks, elite football guidelines, and sustainablility ventures, pushing boundaries in sport and health.

Evidenced Performance