
INTRA Performance Group
Trusted by Champions
Founded and led by internationally recognised authority James Collins, INTRA sets the standard for nutrition-first human performance advisory across sport, entertainment and business.
We have a track record of supporting influential talent and organisations operating on global platforms - from World Cup finals and Olympic Games to Oscar–winning actors, headline musicians and Fortune 100 CEOs.
Our INTRA methodology, built on research and applied practice, supporting sustained performance and career longevity.

Our Services
Tailored Solutions for Unique Challenges

Research & Innovation
INTRA excels in pioneering research and innovation in human performance, with our team of top global experts. We specialise in nutrition product formulations, national sports nutrition frameworks, elite football guidelines, and sustainablility ventures, pushing boundaries in sport and health.
Evidenced Performance
Our Results in Numbers
2,000+
ELITE ATHLETES
4,000+
HIGH-PERFORMING EMPLOYEES
60+
NATIONALITIES
200+
INTERNATIONAL CHAMPIONS IN ELITE SPORT

Our Clients. A rich heritage


























