FOUNDER & MANAGING DIRECTOR
Intra was founded by James Collins with the mission of providing best-practice solutions across different performance sectors. As a company, we value innovation and work closely with a team of sports science and medicine associates, each leaders within their field.
James is recognised as a leading performance nutritionist. He has worked with Team GB athletes over three successful Olympic Games, including London 2012. He joined Arsenal FC in 2010, where he spent seven seasons as the club’s first performance nutritionist. He has worked with England Football, France Football (2018 World Cup winners), Chelsea FC and UEFA, as part of a steering committee to develop an Expert Group Statement in Nutrition.
He was previously elected President of the Royal Society of Medicine’s Food and Health Forum and he has his own private practice in Harley Street, where he sees elite athletes, headline musicians and business executives.
James regularly collaborates with the media and is columnist for The Telegraph, consultant BBC’s Good Food brand, and supported the 2018 Sport Relief challenge.
He is a registered Sport and Exercise Nutritionist (SENr) and author of the acclaimed book The Energy Plan (Penguin Random House) which focuses on the key principles of fuelling for peak performance.
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Intra Performance Group
71 Central Street, Clerkenwell, London, EC1V 8AB